Better Relationships - Barclays

 Aim: To enable employees to support charitable causes through volunteering, matched fundraising and regular giving opportunities

Activity: As part of Barclays 5 Million Young Futures ambition, the company works alongside leading charity and NGO partners to help disadvantaged young people develop the enterprise, employability and financial skills they need to fulfil their potential.

Barclays has committed to invest £250m by 2015 and encourages employees to volunteer their time and skills. Since 2012, 2.34m young people have benefitted from these programmes and Barclays has invested £136.5m to support its local communities.

The direct efforts of Barclays’ employees ensure that the positive impact of its community investment goes beyond its financial contribution. In 2013, more than 70,000 employees around the world invested their time and skills to help Barclays’ communities.

Barclays actively supports employees to make a positive contribution to its communities through the following employee community programmes:

Volunteering: A team of five or more employees can apply for small grants to support their volunteering activity. Grants can be accessed all year round and are available to help them organise and enable their volunteering to take place

Matched Fundraising: Barclays will match what employees raise for a charity/community organisation up to £1,000 (or local equivalent) for one fundraising activity each year

Payroll Giving: This programme is a tax-efficient way for UK employees to make monthly donations to the charities of their choice. Barclays matches employee donations up to £750 each year


Thousands of employees also unite every year during Barclays’ annual volunteering campaign ‘Make a Difference Day’. In 2013, employees at all levels from around the world took part in many ways, sharing their skills and knowledge. Activities included reviewing CVs, running mock interviews and advising young entrepreneurs.

Key impacts:

  • In 2013, 1.22 million 10-35 year olds were helped to improve their enterprise, employability and financial skills. £72m was invested in local communities. 49% of employees were supported by Barclays to volunteer, fundraise and donate to the causes they care about. 447,000 hours were volunteered by employees in community programmes. £35m has been raised or donated for charities through Barclays’ matched fundraising and giving programmes (this includes both funds raised and donated by employees as well as Barclays’ matching contribution)

An employee survey gave the following results:

  • 98% of respondents said that Barclays’ support for Make a Difference Day made them feel proud to work for Barclays

  • 95% said that support for Make a Difference Day made them feel like Barclays is a company they want to work for

  • 95% said the company’s involvement helps to improve the perception about the banking profession

  • 95% said that Barclays’ involvement in Make a Difference Day makes a real and lasting difference to the community in which they work/live

Respondents experienced positive effects on their professional skills:

  • 77% increased their team working skills, an increase of 4% from 2012

  • 79% saw a positive impact on their communication skills, an increase of 4% from 2012

  • 76% said their leadership skills improved, an increase of 4% from 2012

  • 68% increased their decision making skills, an increase of 5% from 2012

  • 84% increased their networking skills, an increase of 2% from 2012

  • 70% increased their problem solving skills, an increase of 5% from 2012

  • 67% saw an improvement in their time management skills, an increase of 5% from 2012

Summary:

  • Barclays Community Investment programmes help disadvantaged young people develop the skills they need to fulfil their potential

  • Employees are encouraged to volunteer to support Barclays Community Investment strategy, but are also able to support the causes they personally care about

  • Barclays enables employees to support charitable causes through volunteering, matched fundraising and payroll giving opportunities

  • Volunteering has helped to improve employees’ confidence and motivation levels by demonstrating the value of their skills outside of a traditional work environment

  • Successful initiatives included ‘Make a Difference Day’, which encourages employees to use their time and skills to help support local communities